Fundraising Operations for Nonprofits

Your fundraising
sous chef.

Good Soup handles the behind-the-scenes fundraising operations, the CRM, the data, the systems, so your team can get back to building relationships and raising money.

Apply to work together Not sure where to start? →

Meet Dena

I've been in your shoes.

I spent years as a fundraiser, working my way from development associate to director. I've been the person staring at a CRM that doesn't make sense, manually entering gifts into three different systems, and building workarounds because nobody had time to fix the real problem.

Along the way, I became the person on the team who could actually make the systems work. I got into CRM administration, built out reporting, connected platforms that weren't talking to each other, and learned how to turn messy data into something a team could actually use. All of it from doing the work.

That's what Good Soup is. I bring both the fundraising experience and the technical know-how, so I'm not just fixing your systems in a vacuum. I understand why your team needs what it needs. I'm CRM agnostic, so whether you're on Salesforce, Bloomerang, Little Green Light, or something else entirely, I'll meet you where you are.

Start Here

The Pantry Audit

Something feels off with your data, but you're not sure where to begin. Before you commit to a bigger engagement, get an honest look at what's really going on inside your CRM and a clear path forward.

$2,750

One-time · Credited toward your first month if you move into ongoing support

Apply for the Pantry Audit

This is a diagnostic, not a fix. You'll walk away knowing exactly what needs to happen and in what order, so you can move forward with confidence.

What I look at

  • Data quality: duplicates, incomplete records, inconsistent formatting, unused fields
  • Integrations: what's connected, what's broken, what's silently not syncing
  • Reports and dashboards: do they exist, are they being used, are they showing the right things
  • Workflows: how gifts move through your system from received to acknowledged to tracked
  • Team usage: how your staff actually interacts with the system day to day

What you get

  • A plain-language findings report, organized by priority
  • A recorded Loom walkthrough of findings and recommendations
  • Step-by-step DIY guides for your top three recommendations
  • Two weeks of Slack support so you're not figuring it out alone

Ongoing Support

Two phases

When you're ready for the full engagement, it starts with getting your house in order, then shifts into consistent, reliable ongoing support.

1

Getting Your House in Order

Months 1–2

  • Audit your CRM to figure out what's working, what's broken, and what's missing
  • Clean up your data and connect your systems so information flows where it should
  • Design and document workflows for gift processing, stewardship, and pipeline tracking
  • Train your team with live sessions, Loom videos, and a knowledge base they'll actually use
2

Keeping It Running

Month 3 and beyond

  • Monthly strategy call to review what happened, look ahead, and align on priorities
  • Weekly async check-ins so you always know where things stand
  • Ongoing data hygiene, dashboard updates, and integration monitoring
  • Documentation that grows with you as your team and processes evolve

Working Together

What it's actually like

You're not hiring a consultant who shows up quarterly with a slide deck. Here's what day-to-day looks like.

You'll hear from me every week

A short async update covers what I worked on, what's in progress, and anything I need from you. No meetings required.

You have a Slack channel

Quick questions get quick answers. You're not waiting for a meeting to get unstuck.

Everything is documented

Every workflow, every process, every change gets captured in Loom walkthroughs and a knowledge base. Nothing lives only in my head.

I leave you better than I found you

If we ever part ways, you get a full transition guide, updated docs, and clean systems.

Kind Words

"Dena has an exceptional ability to quickly pick up information about our organization. She brought clarity and structure to our fundraising operations, training our staff and improving our workflow to build stronger systems that will serve us well beyond a single campaign."

Bobbi Fabian · Executive Director

"Before working with Dena, I was intimidated by complex CRM systems. She made Salesforce easy to navigate, teaching me how to pull reports, streamline donor touchpoints, and manage grants effectively. Thanks to her guidance, I now feel empowered and more confident as a data-driven fundraiser."

Patricia (Pat) Dalao · Institutional Giving Manager

"Her curiosity and interest in learning how to improve our organization were invaluable. She instituted new procedures, software, and standards, guiding the organization toward respecting the importance of information: its gathering, its safety, its timeliness, its organization."

Kristina Afzal · IT Manager

The Investment

Clear terms, no surprises

After the initial six months, the engagement continues month to month. Either side can part ways with 30 days' notice. No long-term lock-in, no awkward renewal conversations. If the work is valuable, you'll want to keep it going.

You don't need a full-time hire. You need someone who knows what they're doing, shows up consistently, and makes your infrastructure work for you.

$4,000

per month

6-month initial commitment

Month-to-month after that

30 days' notice to part ways

Pantry Audit fee credited toward Month 1

Is This a Fit?

This might be for you if...

What I don't do

I'm your behind-the-scenes operations person, not your frontline fundraiser. I make sure everything runs smoothly so the people doing those things can do them well.

  • Write appeals or donor communications
  • Run events, campaigns, or grants
  • General IT, custom coding, or graphic design
  • Vendor contract negotiations
  • You're a small to medium nonprofit with a development team that's stretched thin
  • Your CRM is underperforming and your team is working around it instead of in it
  • You don't have a dedicated operations person keeping things running behind the scenes
  • You want someone who shows up consistently and makes your systems actually work

Let's Connect

Find me in the wild

Ready to work together?

Fill out a quick application and I'll be in touch to set up a conversation about what's going on and whether Good Soup is the right fit.

Apply to work together

Or just say hi

Have a quick question? Not sure if you're ready to apply? Drop me a note and I'll get back to you.

Send me a message