Finally, Room To Breathe

Good Soup is your dedicated fundraising operations sous chef—keeping your data trustworthy, your follow-up consistent, and your team focused on what matters most: your supporters.

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Subscribe to What’s Under The Lid?

This newsletter is for fundraisers, nonprofit ops folks, and dev admins who are tired of feeling like they're the only ones struggling with their systems—and want to see how others are solving the same problems.

Real operational wins. CRM sanity. Smarter workflows. And the occasional pop culture moment that explains how our work is connected.

Think of this as your weekly exhale.

Our Services

We audit, you implement! A personalized assessment of your CRM and data health by us, and all you have to do is follow the roadmap. This package includes a complete system review, video walkthrough of findings, actionable implementation checklist, and two weeks of support to help you execute with confidence.
who it's for?
You know your CRM isn't working as well as it should, but you're not sure exactly what's broken or where to start. You want clear direction and expert recommendations, but you have the capacity to implement changes internally. You're looking for a trusted outside perspective that gives you a concrete action plan without requiring ongoing consulting.
what's included?
- Comprehensive CRM assessment covering data health, system configuration, and process alignment
- Video walkthrough of findings highlighting what's working and what needs attention
- Actionable implementation checklist with prioritized "do this next" steps
- Recommended field updates, workflow improvements, and integration suggestions tailored to your donor journey
- Long-term maintenance guidance including quarterly review processes and data hygiene KPIs
- Two weeks of email/Slack support for questions as you implement
- Resource links and best practices to sustain improvements over time
- Clear documentation you can reference again and again
Investment: $2,500
Your team fundraises, we handle the ops! Professional fundraising operations support by us, and all you have to do is focus on donor relationships. This package includes data hygiene maintenance, pipeline accountability tracking, monthly reconciliation and reporting, and ongoing system support that keeps everything running smoothly.
who it's for?
You have a small but mighty fundraising team that should be spending time with donors—not drowning in data cleanup and administrative tasks. Gift entry is handled, but follow-up falls through the cracks and pipeline reports feel unreliable. You're looking for steady, reliable operations support that shows up every week and keeps your systems actually useful.
what's included?
- Weekly email check-ins with data updates, action items flagged, and quick pulse on what needs attention
- Monthly financial reconciliation ensuring your CRM matches reality
- Monthly pipeline health audit surfacing overdue tasks, missing next steps, and stalled opportunities
- Monthly acknowledgment tracking so no donor goes unthanked
- Monthly report with top 5-7 priority opportunities and clear next steps for your team
- 60-minute monthly strategy session to review findings and align on priorities
- Ongoing data hygiene maintenance including duplicate management, error cleanup, and contact updates
- Behind-the-scenes pipeline and task management tracking to keep follow-up moving
- Email/Slack support for questions throughout the month
- Light system improvements as opportunities arise
- Professional reporting and real accountability for your fundraising pipeline
Investment: $3,500/month • 6-month minimum commitment, then month-to-month

Work With Us

What People Are Saying

Before working with Dena, I was intimidated by complex CRM systems. She made Salesforce easy to navigate, teaching me how to pull reports, streamline donor touchpoints, and manage grants effectively. Her leadership prioritizes people and empowers colleagues. Thanks to her guidance, I now feel empowered and more confident as a data-driven fundraiser."

Patricia (Pat) Dalao
Institutional Giving Manager
Her curiosity and interest in learning how to improve our organization were invaluable. She instituted new procedures, software, and standards, guiding the organization toward respecting the importance of information: its gathering, its safety, its timeliness, its organization."

Kristina Afzal
IT Manager
Dena has an exceptional ability to quickly pick up information about our organization. She brought clarity and structure to our fundraising operations, training our staff and improving our workflow to build stronger systems that will serve us well beyond a single campaign. Thanks to her support, our campaign was not only more organized but also more successful, and we feel more confident moving forward.

Bobbi Fabian
Executive Director

About Good Soup

I'm Dena, and I started Good Soup because I've been the fundraiser drowning in data cleanup instead of talking to donors. I've been the Development Director who couldn't answer "what's in the pipeline?" at board meetings because I didn't have the capacity to update all my records at once. That's when I learned to build systems that work with your capacity, not against it.

I know what overwhelmed feels like. I also know what's possible when your operations actually work for you.

Good Soup provides fundraising operations support for nonprofit teams who are ready to stop fighting their systems. Your work is already hard enough. You deserve tools and support designed with kindness and care.

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